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September
25


From Our Friends At Boise Regional REALTORS®

ADA COUNTY

MEDIAN SALES PRICE —

  • Resale homes got another breather from MSP increases and slipped by another $15k compared to Jul 2024. This marks the second month of easing prices from Jun's $599k MSP for resale.

HOMES SOLD —

  • While sales are up from Aug 2023, we fell a bit shy of Jul 2024's closed homes, pointing to the start of a historically slower season (Aug-Feb). Weather, school sessions, and holiday seasons can all contribute to sale bogs.

PENDING SALES —

  • New contracts are a great way to tell how the current month's market is doing compared to previous months/years. Aug had slight positive change for all sectors, compared to Aug 2023 and Jul 2024.

INVENTORY —

  • Townhome listings in Ada are at a historical high with 153 available units.
  • All sectors improved in Aug, keeping market demand from growing too desperately with Aug's rising pending sales.

DAYS ON MARKET —

  • Consistent with slower seasonality, stretching market t imes can be expected.
  • Comparing Aug DOMs since 2021 show market speeds have been progressively lengthening from 14 days in Aug 2019 to 39 days in 2024.
"August showed a $15,000 dip in Median Sales Prices for resale homes in Ada County, signaling the start of a slower season. While sales are up from last year, rising inventory and longer Days on Market reflect movement toward a balanced market." ~Elizabeth Hume, Boise Regional REALTORS® 2024 President


CANYON COUNTY

MEDIAN SALES PRICE —
  • With a reprieve from demand (in sold homes) and current inventory, the overall market was able to approach the more affordable MSP we saw in Feb 2024.
  • Resale retreated by nearly $20k compared to Jul 2024.

HOMES SOLD —

  • Sales for Aug stuttered compared to Jul 2024, dipping by nearly 80 units.
  • New build's YOY boost in sales beat expectations per the previous months' pending contracts.

PENDING SALES —

  • While the price and frequency of sold homes dipped YOY and MOM for resale, newly signed contracts hiked by nearly 20 units compared to Jul 2024.

INVENTORY —

  • Inventory has been on the rise in Canyon County since Jan 2024, amounting to over 1k units for the past 4 months.
  • In 5 years, only 1 other Aug (2020) showed new build inventory above resale.

DAYS ON MARKET —

  • While the distance between resale and new build market speeds remains far, the MSI isn't. Resale's current MSI is 2.8 months while new builds are only averaging 3.2 months, speaking to the steady hunger for both.

"Although sales have slowed, new build pending contracts have continued to filter in and inventory remains robust. This balance highlights ongoing demand in both resale and new construction sectors." ~Elizabeth Hume, Boise Regional REALTORS® 2024 President

To view the Treasure Valley homes currently for sale, CLICK HERE

September
9

Athena Snow

Following the immense success of the brand's Thursday night gridiron advertising campaign in 2023, Coldwell Banker is returning with a new approach for 2024 that centers around city love


Coldwell Banker Real Estate LLC, announces the continuation of its award-winning "Dream" ad campaign on Thursday evenings on a streaming service during the 2024 football season, inspiring millions of fans nationwide to envision their future in the cities they've always dreamed of calling home.

The new 30-second spots airing this year feature head-to-head matchups of beloved cities – like Dallas v. NYC, DC v. Philly and San Francisco v. Seattle, to name a few – asking the question, "When you're looking for your next place to live, how do you find the perfect place for you?" Focused on the qualities that make each place unique, the ads encourage viewers to utilize the Coldwell Banker Move Meter tool to compare key selling points between cities, such as cost and quality of living. Helping buyers and sellers make informed decisions with ease, the Move Meter tool is rated the #1 most useful tool in real estate.

Data from the Move Meter shows exactly where Americans are looking to move – between January and August of 2024, the top "Move to" city search was Charlotte, NC, followed by Austin, TX, and New York and Tampa, FL (tied for third).

Coldwell Banker Real Estate holds the honor of having the #1 real estate ad for 12 years in a row by ACE Metrix. Last year, the brand was the second most effective advertiser during this Thursday night gridiron tentpole event out of more than 150 advertisers, demonstrating the impactful connection made with this broad audience.

Also airing as a pre-game integration during the season is the Move Meter Match-Up, a video and social media series comparing cities of the football team matchups each week in real estate terms. The campaign extension further encourages viewers to utilize the brand's exclusive Move Meter tool on coldwellbanker.com and Coldwell Banker agent websites.

Alongside the ad is a continuation of the localized asset campaign to deepen branding efforts across the network and amplify consumer reach. Local affiliate offices across the vast Coldwell Banker network now have over 100 pieces of customizable marketing materials to craft personalized versions of brand video, social assets and print integration. With nearly 4,000 localized Move Meter Matchup videos created via the brand's exclusive Custom Video Platform last year, the campaign extension successfully allowed broker-owners to connect with their communities and guide consumers to their dream homes.


 "After solidifying this streaming tentpole event as a powerful initiative for the brand with the Dream campaign, I am thrilled Coldwell Banker is returning this season to continue to inspire Americans to pursue their dream homes. Our unparalleled approach to real estate advertising, blending innovation with beautiful design, has proven to make waves both in and outside of the industry. Reaching over 8 million viewers per game, the Coldwell Banker brand continues to resonate with consumers in an innovative, bold way that drives the industry forward."

-Brandon Newman, Vice President of Marketing

July
22


From Our Friends At Boise Regional REALTORS®

ADA COUNTY

MEDIAN SALES PRICE —

  • For the first time since Apr 2021, the MSP for resale homes hiked beyond that of new builds. 
  • Explanation: the average square footage of homes sold for existing also surpassed new builds this month.

HOMES SOLD —

  • Single-family and existing home sales saw their first slip since Jan 2024 while new construction recovered from its slight 8.6% dip in May. 
  • While monthly shifts may be volatile, long-term trends have remained relatively even.

PENDING SALES —

  • Pending contracts are up an even 200 signings compared to Jun 2023.
  • All sectors have experienced double-digit percentage improvements compared to Jun 2023.

INVENTORY —

  • Inventory has made significant strides toward recovering from 2020-2022 shortages.
  • Our Months' Supply of Inventory (MSI) has bounced back to Oct 2022 levels.

DAYS ON MARKET —

  • Aside from a brief bog in May, we've seen a speed-up in the market since February, consistent with seasonal shifts.
  • Market speeds are similar to those of Summer 2023, Fall 2022, and Winter 2021.

CANYON COUNTY

MEDIAN SALES PRICE —
  • As we remain in an imbalanced market, we're still seeing the Median Sales Price climb for most sectors.
  • New construction is the closest to a balanced market with an MSI of 3.0, allowing it space to breathe in Jun.

HOMES SOLD —

  • Timing for new construction's inventory increase was opportune with a bump in home sales. Otherwise, the pinch in demand could've driven prices up for that sector, as well, in Jun.

PENDING SALES —

  • While closed sales took a nap for single-family overall and resale homes, the sectors were not without activity. They both witnessed bumps YOY and MOM in pending contracts.

INVENTORY —

  • Canyon's new construction options opened up quite a bit in Jun, allowing buyers slightly more room to negotiate which likely assisted in decreasing the sector's Median Sales Price.

DAYS ON MARKET —

  • Resale home market speeds stalled for the first time in 5 months in Jun. This hiccup caused the first YOY stretch in 10 months.
  • New construction, however, sped past its 2023 counterpart by nearly 20 days.

To view the Treasure Valley homes currently for sale, CLICK HERE

July
11

At Coldwell Banker Tomlinson, our dedication to real estate success includes providing affordable housing solutions in Idaho. We're excited to announce our partnership with Mountain Modular Homes, based in Boise, to address housing affordability. In a recent podcast, Bob Van Allen, our President, discussed innovative solutions with Cody Draper and John Markoff of Mountain Modular Homes. This partnership enables us to offer clients diverse options, from finding the perfect plot of land to integrating ADUs into existing properties, ensuring a comprehensive approach to meeting their housing needs.

You can view the full podcast here.


A Revolutionary Approach to Home Building

Cody Draper, an entrepreneur with a rich bac...

Click Here to Read More...

June
18


From Our Friends At Boise Regional REALTORS®

ADA COUNTY

MEDIAN SALES PRICE —

  • The MSP for all sectors is up nearly $18k from the previous year but down by $5k MOM.
  • Resale's MSP remains a hefty $30k more than May 2023.
  • May's new build MSP was the 3rd highest we've seen since Nov 2022.

HOMES SOLD —

  • May showed the highest units sold since Jun 2022 for single-family homes. At that time, the MSP was $592k and mortgage rate was 5.09%.
  • There were only 2 instances in the past 20 months that closed homes crested over 500 — May and Jun 2023

PENDING SALES —

  • While inventory boosted, pending sales for existing homes napped this month, snoozing by nearly 100 pending contracts.
  • Pending sales gained 20 contracts from the previous month and 170 contracts YOY.

INVENTORY —

  • Ada County had the most available units for all sectors in 18 months in May.
  • Existing homes carried the weight of inventory increases this month, rising by over 250 homes MOM (highest resale inventory since Oct 2022).

DAYS ON MARKET —

  • Gone are the 40-50 DOM trends we saw from Dec-Feb for existing homes. This month's DOM stayed in the 20's in May.
  • While new build inventory lagged, the 70+ DOM has helped keep the market from being drastically imbalanced.

A MESSAGE FROM BRR'S PRESIDENT —

"CalculatedRisk's Bill McBride pointed out that monthly payments have more than doubled in the past three years. It is unlikely that we'll get back to 4% mortgage rates and home values continue to climb. It is more important than ever to show buyers historical price increases in our valley."

~Elizabeth Hume, Boise Regional REALTORS® 2024 President


CANYON COUNTY

MEDIAN SALES PRICE —
  • Canyon's MSP for all sectors took a $10k breather from Apr 2024.
  • We checked our math — resale's MSP is INDEED a mirror of both Apr 2024 and May 2023.

HOMES SOLD —

  • Sales for single-family homes have picked up to Aug 2023 quantities, the highest we've seen in 9 months.
  • New builds felt a pinch in May sales, slipping below the previous 3 months' trend.

PENDING SALES —

  • Pending contracts for all sectors have trended at the 700s for 3 months, a great recovery from a 600s streak from Sep 2023-Jan 2024.
  • May marked the 6th month of back-and-forth MOM shifts for new build pending sales.

INVENTORY —

  • Prior to May, Canyon's single-family inventory hovered in the three-digits for the past 18 months.
  • Existing options expanded a steep 69% from May 2023's 336 home inventory.

DAYS ON MARKET —

  • Market times are warming up as we get closer to summer and dipped by 7 days from Apr 2024.
  • Before May, it had been 21 months since we'd seen DOM dip below 30 for resale homes.

A MESSAGE FROM BRR'S PRESIDENT —

"Your market is trending positively for both buyers and sellers. With increasing inventory, it is important to guide sellers to price correctly. You are still in a sellers' market; however, your buyers have more to choose from and can find the best house at the right price. Pending sales were down nationwide — the other indicators show you are in a strong market."

~Elizabeth Hume, Boise Regional REALTORS® 2024 President

To view the Treasure Valley homes currently for sale, CLICK HERE

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